Sweet Post is a one-stop-shop for editorial, color, VFX and finishing. We’ve brought together some of our favorite artists and creatives to deliver you the sweet sweet goods.
As producers and creatives ourselves, we’ve seen our fair share of post bids that have line items and costs that just don’t make sense. Sweet Post was formed out of the desire to create a fully remote post studio that maintains a transparent pricing structure for both our clients and team. We want to fix the process of broken project management, and provide a seamless process for you.
Previously considered a working-class, utility company known for coolers and hardcases, Pelican was looking to change perceptions and relaunch as an influential lifestyle brand that appeals to younger audiences. When Starch Creative came to us to collaborate on this rebrand, we all said, wait a second… we might be perfect for this. We are sorta cool, not old and already use Pelican products, so let’s show the world what we already know.
Concepting / Storyboards / Production / Photography / Post Production
Director : DJay Brawner
Producer : Gabriel Younes
Creative Director : Paul Giacomazzi
Director of Photography : Justyn Moro
Camera Operator : Patrick Flaherty
Editor : Dom Ferris
Colorist : Tim Glenn
Agency : Starch Creative
Agency Producer : Kevin Keller
Agency Executive Producer : Brandon Ball
Agency Creative Director : Michael de Wit
Director DJay Brawner and creative director Paul Giacomazzi knew they had to get super method with Starch’s concept of the “California Road Trip”. To deliver that west coast camp vibe, the entire cast, crew, and agency high-tailed it into the wilderness. Pelican products were used on camera and behind the scenes for fun and okay, yeah.. maybe a touch of survival. The morning coffee stayed hot and the post-shoot beers around the campfire stayed ice cold. Having road-tested Pelican products ourselves, we can say with authenticity... it's a 10/10 would recommend across the board. And so, the end result (aka a sweet little 30-second commercial and photography campaign) is aspirational and showcases the functionality of each item.
This project took approximately four weeks to complete from concept-phase to delivery. Tuff was heavily involved in all aspects of the campaign, including storyboarding, production, and visual branding. This video has been utilized by the client online, across social media, and in retail stores to evoke the essence of Pelican in 2019 and beyond. Every time we think of this project, we’ll remember waking up in tents to below freezing temperatures. Winter in Big Bear is no joke. At least the coffee was warm.